TAG HEUER

Design and production of a bespoke 1,000 m² exhibition pavilion – Watches and Wonders Geneva 2026

Concept development, scenography, and large-scale production of a fully customized 1,000 m² pavilion for Watches and Wonders Geneva 2026, the world’s leading luxury watchmaking trade show.

This flagship experiential installation combines cutting-edge exhibition scenography, high-end architectural design, and immersive brand storytelling to create a landmark space embodying the partnership between TAG Heuer and Formula 1, as well as the Maison’s watchmaking innovation

Scope of work: scenographic concept development, spatial design, selection of premium materials, technical engineering, bespoke fabrication, and full on-site installation in Geneva.