TAG Heuer 2023
For the second year in a row, we designed and produced the TAG Heuer pavilion at the Watches and Wonders Fine Watchmaking Exhibition in Geneva.
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For the second year in a row, we designed and produced the TAG Heuer pavilion at the Watches and Wonders Fine Watchmaking Exhibition in Geneva.
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Our design is based on three pillars: an eye-catching avant-garde facade with a kinetic art piece made of shields in motion combined with a light design; a dedicated staging for the Carrera 60th anniversary; a premium hospitality area.
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Exhibition design
Scenography
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