Brand activation for BMW at the 79th edition of the Festival de Cannes on Plage des Palmes, reaffirming its commitment as an official partner of the Festival.
48.1
48.2
At the heart of the festival’s official beach, the brand hosts a conference led by Diane Kruger and Iris Knobloch, followed by a cocktail reception exploring the role of brands in entertainment and the integration of artificial intelligence. A moment designed to encourage exchange, reflection, and an immersive brand experience.
48.3
services
Brand activation
Conference
Cocktail
48.4