Clarins

Design and Production of a Bespoke 1,000 sqm Exhibition Pavilion – Watches and Wonders Geneva 2026.

Concept, scenography and full-scale production of a 1,000 sqm custom-built pavilion for Watches and Wonders Geneva 2026, the world’s premier fine watchmaking exhibition.

This landmark experiential installation combines cutting-edge exhibition scenography, high-end architectural design and immersive brand storytelling to create a flagship that tells the story of TAG Heuer racetrack history and TAG Heuer watchmaking innovations. Every spatial sequence, material choice and lighting concept was crafted to guide visitors through a carefully choreographed narrative journey.

Scope of services: scenography concept development, spatial design, premium material specification, technical engineering, custom fabrication, and full on-site installation in Geneva.