{"id":3195,"date":"2025-10-23T07:14:21","date_gmt":"2025-10-23T07:14:21","guid":{"rendered":"https:\/\/agenceadr.fr\/?post_type=projet&p=3195"},"modified":"2026-01-19T07:12:59","modified_gmt":"2026-01-19T07:12:59","slug":"tag-heuer-geneva-2023","status":"publish","type":"projet","link":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/","title":{"rendered":"TAG Heuer 2023"},"excerpt":{"rendered":"

Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, nous avons con\u00e7u et produit le pavillon TAG Heuer au salon de haute horlogerie Watches and Wonders de Gen\u00e8ve.<\/p>","protected":false},"featured_media":3196,"template":"","meta":{"_acf_changed":false},"colonne-mosaic":[14],"date-de-sortie":[47],"secteur":[22],"service":[24,28],"class_list":["post-3195","projet","type-projet","status-publish","has-post-thumbnail","hentry","colonne-mosaic-gauche","date-de-sortie-all","secteur-watchmaking","service-scenography","service-exhibition-design"],"acf":[],"yoast_head":"\nTAG Heuer 2023: Watches and Wonders Geneva Pavilion by ADR<\/title>\n<meta name=\"description\" content=\"In 2023, for the second consecutive year, ADR designed the TAG Heuer pavilion at Watches and Wonders, featuring a cutting-edge fa\u00e7ade and exceptional staging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAG Heuer 2023: Watches and Wonders Geneva Pavilion by ADR\" \/>\n<meta property=\"og:description\" content=\"In 2023, for the second consecutive year, ADR designed the TAG Heuer pavilion at Watches and Wonders, featuring a cutting-edge fa\u00e7ade and exceptional staging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"ADR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T07:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1535\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CreativeWork\"],\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/\",\"name\":\"TAG Heuer 2023: Watches and Wonders Geneva Pavilion by ADR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-1.jpg\",\"datePublished\":\"2025-10-23T07:14:21+00:00\",\"dateModified\":\"2026-01-19T07:12:59+00:00\",\"description\":\"In 2023, for the second consecutive year, ADR designed the TAG Heuer pavilion at Watches and Wonders, featuring a cutting-edge fa\u00e7ade and exceptional staging.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/\"]}],\"temporalCoverage\":\"2023\",\"hasPart\":[{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2023\",\"description\":\"For the second year in a row, we designed and produced the TAG Heuer pavilion at the Watches and Wonders Fine Watchmaking Exhibition in Geneva.\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-1.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2023\",\"description\":\"Our design is based on three pillars: an eye-catching avant-garde facade with a kinetic art piece made of shields in motion combined with a light design; a dedicated staging for the Carrera 60th anniversary; a premium hospitality area.\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-2.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"services\",\"description\":\"Exhibition design\\nScenography\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-3.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2023\",\"description\":\"TAG Heuer 2023\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-4.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2023\",\"description\":\"TAG Heuer 2023\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-5.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2023\",\"description\":\"TAG Heuer 2023\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-6.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2023\",\"description\":\"TAG Heuer 2023\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-7.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2023\",\"description\":\"TAG Heuer 2023\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-8.jpg\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-1.jpg\",\"contentUrl\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tag-heuer-1.jpg\",\"width\":1535,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agenceadr.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TAG Heuer 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#website\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/\",\"name\":\"ADR - LUXURY, BEAUTY, CINEMA\",\"description\":\"LUXURY, BEAUTY, CINEMA\",\"publisher\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agenceadr.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#organization\",\"name\":\"ADR\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"ADR\"},\"image\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/adr_agence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TAG Heuer 2023: Watches and Wonders Geneva Pavilion by ADR","description":"In 2023, for the second consecutive year, ADR designed the TAG Heuer pavilion at Watches and Wonders, featuring a cutting-edge fa\u00e7ade and exceptional staging.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/","og_locale":"fr_FR","og_type":"article","og_title":"TAG Heuer 2023: Watches and Wonders Geneva Pavilion by ADR","og_description":"In 2023, for the second consecutive year, ADR designed the TAG Heuer pavilion at Watches and Wonders, featuring a cutting-edge fa\u00e7ade and exceptional staging.","og_url":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/","og_site_name":"ADR","article_modified_time":"2026-01-19T07:12:59+00:00","og_image":[{"width":1535,"height":1024,"url":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","CreativeWork"],"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/","url":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/","name":"TAG Heuer 2023: Watches and Wonders Geneva Pavilion by ADR","isPartOf":{"@id":"https:\/\/agenceadr.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/#primaryimage"},"image":{"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-1.jpg","datePublished":"2025-10-23T07:14:21+00:00","dateModified":"2026-01-19T07:12:59+00:00","description":"In 2023, for the second consecutive year, ADR designed the TAG Heuer pavilion at Watches and Wonders, featuring a cutting-edge fa\u00e7ade and exceptional staging.","breadcrumb":{"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/"]}],"temporalCoverage":"2023","hasPart":[{"@type":"CreativeWork","name":"TAG Heuer 2023","description":"For the second year in a row, we designed and produced the TAG Heuer pavilion at the Watches and Wonders Fine Watchmaking Exhibition in Geneva.","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-1.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2023","description":"Our design is based on three pillars: an eye-catching avant-garde facade with a kinetic art piece made of shields in motion combined with a light design; a dedicated staging for the Carrera 60th anniversary; a premium hospitality area.","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-2.jpg"},{"@type":"CreativeWork","name":"services","description":"Exhibition design\nScenography","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-3.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2023","description":"TAG Heuer 2023","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-4.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2023","description":"TAG Heuer 2023","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-5.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2023","description":"TAG Heuer 2023","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-6.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2023","description":"TAG Heuer 2023","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-7.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2023","description":"TAG Heuer 2023","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-8.jpg"}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/#primaryimage","url":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-1.jpg","contentUrl":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tag-heuer-1.jpg","width":1535,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/agenceadr.fr\/"},{"@type":"ListItem","position":2,"name":"TAG Heuer 2023"}]},{"@type":"WebSite","@id":"https:\/\/agenceadr.fr\/#website","url":"https:\/\/agenceadr.fr\/","name":"ADR - LUXURY, BEAUTY, CINEMA","description":"LUXURY, BEAUTY, CINEMA","publisher":{"@id":"https:\/\/agenceadr.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agenceadr.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/agenceadr.fr\/#organization","name":"ADR","url":"https:\/\/agenceadr.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/agenceadr.fr\/#\/schema\/logo\/image\/","url":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/06\/favicon.png","contentUrl":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/06\/favicon.png","width":512,"height":512,"caption":"ADR"},"image":{"@id":"https:\/\/agenceadr.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/adr_agence\/"]}]}},"_links":{"self":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/projet\/3195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/types\/projet"}],"version-history":[{"count":0,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/projet\/3195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/media\/3196"}],"wp:attachment":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/media?parent=3195"}],"wp:term":[{"taxonomy":"colonne-mosaic","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/colonne-mosaic?post=3195"},{"taxonomy":"date-de-sortie","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/date-de-sortie?post=3195"},{"taxonomy":"secteur","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/secteur?post=3195"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/service?post=3195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}