{"id":3180,"date":"2025-10-23T07:06:13","date_gmt":"2025-10-23T07:06:13","guid":{"rendered":"https:\/\/agenceadr.fr\/?post_type=projet&#038;p=3180"},"modified":"2026-01-19T07:06:38","modified_gmt":"2026-01-19T07:06:38","slug":"tag-heuer-geneva-2022","status":"publish","type":"projet","link":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/","title":{"rendered":"TAG Heuer 2022"},"excerpt":{"rendered":"<p>TAG Heuer a confi\u00e9 \u00e0 l'agence A.D.R la conception et la r\u00e9alisation de son pavillon \u00e0 Gen\u00e8ve pour le salon de Haute Horlogerie Watches and Wonders.<\/p>","protected":false},"featured_media":3181,"template":"","meta":{"_acf_changed":false},"colonne-mosaic":[15],"date-de-sortie":[47],"secteur":[22],"service":[24,28],"class_list":["post-3180","projet","type-projet","status-publish","has-post-thumbnail","hentry","colonne-mosaic-droite","date-de-sortie-all","secteur-watchmaking","service-scenography","service-exhibition-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAG Heuer 2022: the brand entrusts its Geneva pavilion to ADR<\/title>\n<meta name=\"description\" content=\"Design of the TAG Heuer pavilion at Watches and Wonders 2022 in Geneva \u2014 another ambitious production by ADR for the Swiss watchmaker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAG Heuer 2022: the brand entrusts its Geneva pavilion to ADR\" \/>\n<meta property=\"og:description\" content=\"Design of the TAG Heuer pavilion at Watches and Wonders 2022 in Geneva \u2014 another ambitious production by ADR for the Swiss watchmaker.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"ADR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T07:06:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CreativeWork\"],\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/\",\"name\":\"TAG Heuer 2022: the brand entrusts its Geneva pavilion to ADR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-1.jpg\",\"datePublished\":\"2025-10-23T07:06:13+00:00\",\"dateModified\":\"2026-01-19T07:06:38+00:00\",\"description\":\"Design of the TAG Heuer pavilion at Watches and Wonders 2022 in Geneva \u2014 another ambitious production by ADR for the Swiss watchmaker.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/\"]}],\"temporalCoverage\":\"2022\",\"hasPart\":[{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer has entrusted the A.D.R agency with the design and production of its pavilion in Geneva for the Watches and Wonders Fine Watchmaking exhibition.\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-1.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"An immersive universe showcasing the company&#8217;s new products and DNA.\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-2.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"services\",\"description\":\"Exhibition design\\nScenography\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-3.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-4.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-5.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-6.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-7.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-8.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-9.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-10.jpg\"},{\"@type\":\"CreativeWork\",\"name\":\"TAG Heuer 2022\",\"description\":\"TAG Heuer 2022\",\"image\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-11.jpg\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/#primaryimage\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-1.jpg\",\"contentUrl\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/tagheuer-1.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/fr\\\/projet\\\/tag-heuer-geneva-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agenceadr.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TAG Heuer 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#website\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/\",\"name\":\"ADR - LUXURY, BEAUTY, CINEMA\",\"description\":\"LUXURY, BEAUTY, CINEMA\",\"publisher\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agenceadr.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#organization\",\"name\":\"ADR\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/agenceadr.fr\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"ADR\"},\"image\":{\"@id\":\"https:\\\/\\\/agenceadr.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/adr_agence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TAG Heuer 2022: the brand entrusts its Geneva pavilion to ADR","description":"Design of the TAG Heuer pavilion at Watches and Wonders 2022 in Geneva \u2014 another ambitious production by ADR for the Swiss watchmaker.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/","og_locale":"fr_FR","og_type":"article","og_title":"TAG Heuer 2022: the brand entrusts its Geneva pavilion to ADR","og_description":"Design of the TAG Heuer pavilion at Watches and Wonders 2022 in Geneva \u2014 another ambitious production by ADR for the Swiss watchmaker.","og_url":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/","og_site_name":"ADR","article_modified_time":"2026-01-19T07:06:38+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","CreativeWork"],"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/","url":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/","name":"TAG Heuer 2022: the brand entrusts its Geneva pavilion to ADR","isPartOf":{"@id":"https:\/\/agenceadr.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/#primaryimage"},"image":{"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-1.jpg","datePublished":"2025-10-23T07:06:13+00:00","dateModified":"2026-01-19T07:06:38+00:00","description":"Design of the TAG Heuer pavilion at Watches and Wonders 2022 in Geneva \u2014 another ambitious production by ADR for the Swiss watchmaker.","breadcrumb":{"@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/"]}],"temporalCoverage":"2022","hasPart":[{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer has entrusted the A.D.R agency with the design and production of its pavilion in Geneva for the Watches and Wonders Fine Watchmaking exhibition.","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-1.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"An immersive universe showcasing the company&#8217;s new products and DNA.","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-2.jpg"},{"@type":"CreativeWork","name":"services","description":"Exhibition design\nScenography","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-3.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-4.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-5.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-6.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-7.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-8.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-9.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-10.jpg"},{"@type":"CreativeWork","name":"TAG Heuer 2022","description":"TAG Heuer 2022","image":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-11.jpg"}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/#primaryimage","url":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-1.jpg","contentUrl":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/10\/tagheuer-1.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/agenceadr.fr\/fr\/projet\/tag-heuer-geneva-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/agenceadr.fr\/"},{"@type":"ListItem","position":2,"name":"TAG Heuer 2022"}]},{"@type":"WebSite","@id":"https:\/\/agenceadr.fr\/#website","url":"https:\/\/agenceadr.fr\/","name":"ADR - LUXURY, BEAUTY, CINEMA","description":"LUXURY, BEAUTY, CINEMA","publisher":{"@id":"https:\/\/agenceadr.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agenceadr.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/agenceadr.fr\/#organization","name":"ADR","url":"https:\/\/agenceadr.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/agenceadr.fr\/#\/schema\/logo\/image\/","url":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/06\/favicon.png","contentUrl":"https:\/\/agenceadr.fr\/wp-content\/uploads\/2025\/06\/favicon.png","width":512,"height":512,"caption":"ADR"},"image":{"@id":"https:\/\/agenceadr.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/adr_agence\/"]}]}},"_links":{"self":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/projet\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/types\/projet"}],"version-history":[{"count":0,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/projet\/3180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/media\/3181"}],"wp:attachment":[{"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"colonne-mosaic","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/colonne-mosaic?post=3180"},{"taxonomy":"date-de-sortie","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/date-de-sortie?post=3180"},{"taxonomy":"secteur","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/secteur?post=3180"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/agenceadr.fr\/fr\/wp-json\/wp\/v2\/service?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}