For the 12th consecutive year, the agency is accompanying L'Oréal Paris during the Cannes Film Festival. Program and management of all its muses, design and production of the scenography of the L'Oréal Paris suites dedicated to content production.
Our favourites projects
Jil Sander Parfums invited some happy few to discover the new edition of the Sun collection: Sunset.
In Ibiza for the Summer solstice, we designed a brand experience evolving around the Sun to reveal the notes of the new fragrance.
Enhanced with an aromachology workshop lived a 3 days trip reproducing the campaign codes.
A.D.R produced the dinner for the launch of the new Lady Gaga x Luminous label.
A cocktail party followed by a custom-made dinner in an exclusive venue, a luxury car collectors' parking lot under the Place Vendôme.
We designed an immersive black box to host a royal banquet using the codes and universe of Lady Gaga to unveal the Luminous label. We worked with dancers to entertain the guests.
A.D.R designed an ephemeral pop up beach on the Croisette to unveil the new fragrance Boss Unlimited.
Adding to the scenography a strong storyliving, the influencers invited could feel the freshness, key element of the fragrance.
An immersive cabin was produced with a water effect videobooth where a projection invites the visitors to dive into the scent world.
A.D.R produced a floating dinner during the Cannes Film Festival for Roberto Cavalli Parfums.
A pool of friends and family of the brand gathered around the influencer Karen Wazen for an intimate and glamourous moment.
A bespoke set up to promote in a elegant way the key fragrances of the brand.
During the Cannes Film Festival, A.D.R accompanied On Entertainment for the promotion of the animated movie : Le Petit Nicolas.
From the festive red carpet with the cast and children of the city to a retro party inside a school, - we embarked the guests and the film crew to a nostalgic trip into the 50’s.
A.D.R accompanied the return of Helena Rubinstein to the French market.
For its 120th anniversary, the agency designed an ephemeral institute for journalists and influencers invited by the brand.
In this immersive experience, the guests were able to participate in talks on beauty, benefit from tailor-made treatments thanks to a personalised diagnosis in the cabin and discover the brand's flagship ranges.
TAG Heuer has entrusted the A.D.R agency with the design and production of its pavilion in Geneva for the Watches and Wonders Fine Watchmaking exhibition.
An immersive universe showcasing the company's new products and DNA.
High Jewelry presentation for the carte blanche collection: « Ailleurs » created by Claire Choisne and her studio for Boucheron.
We designed a private dinner for Boucheron exclusive clients to showcase the 5 universes in which everyone can find a part of themselves, a part of this «Ailleurs».
During the Parisian & New York Fashion Weeks, AMI PARIS welcomed a pool of worldwide influencers to present their collection and strengthened the AMI PARIS friends and family feelings.
A.D.R was in charge of the KOL coordination and management of the brand's influencers.
During the End of year 2021, Van Cleef & Arpels has invited their prestigious guests to a delicate ultra personalization moment inspired by the Helen Amy Murray’s work.
An engaging activity throughout all the SEA markets with personalisation of a paper cut piece of art with floral compositions; that create emotions for both adults and children while respecting the key elements of the brand and the sanitary restrictions.
During the Festive season, Tiffany and Co entrusts A.D.R to design the Take over of the Singaporean restaurant Clos Pasoh into a Botanical House.
The guests could discover the High Jewellery collection in immersion at the Tiffany & Co ephemeral restaurant with a dedicated menu curated by Chef Louis Pacquelin.
During the Parisian Fashion Week, Valentino Beauty invited influencers to Valentino's Place Vendôme showrooms to present their first makeup collection inspired by the fashion DNA of the Roman house.
The agency was in charge of the scenography, coordination and management of the brand's influencers and make up artists.
Ferrari entrusted A.D.R. with the promotion of the Roma model on its SEA markets.
The agency created a poly sensorial activation to discover the vehicle and its DNA turned around the Dolce Vita. A program designed as a giant teaser activating each of the senses as an analogy to the vehicle's various assets.
In charge of identifying and recruiting new customers, the agency set up a digital and print co-marketing campaign with the most influential media in each market.
Finally, we established a P2P influence campaign accompanied by the production of 5 films broadcasted with the partner media.
Promotion of the Roma Model on the SEA Markets for Ferrari. Poly sensorial discovery to recruit news consumers with the coverage of influent medias.
For the New Year's wishes of the new CEO and the Executive Committee of the L’Oréal Group, the company decided to create a video to address its employees.
We wrote and directed a video for internal and external use, including the creation of the scenography, the coordination and management of the different shoots and the real time implementation of the avatars.
In addition, we created a greeting card that was distributed to all employees. It contained a message from the CEO in augmented reality thanks to a QR code.
Martell entrusted A.D.R agency with the creation of its first pop-up store in France, at the Galeries Lafayette Haussmann, for the launch of its limited-edition Cordon Bleu Extra: Martell à Paris.
The agency worked alongside the cognac house to produce the entire pop up & designed a virtual experience on the Martell’s know-how and history.
For Cartier, A.D.R agency designed a private exhibition [SUR]NATUREL in Singapore. A scenography mixing the discovery of the Haute Joaillerie pieces and a dreamlike universe with the participation of the digital artist Paul Milinski.
The agency was in charge of the concept, design and artistic direction in order to propose a transfigured vision of nature.
Both an exhibition and a private experience, the brand's guests were invited to an immersive journey in a space inspired by the supernatural beauty of the collection.
Retail operation at the Galeries Lafayette Champs Elysées for the special collaboration between Chivas Brothers and the Fashion designer Olivier Rousteing.
We’ve created and produced a pop up to showcase the Chivas XV Olivier Rousteing Limited Edition.
At IUCN congress, A.D.R designed LVMH pavilion as a museum. Our design showcases LVMH and its Houses initiatives for biodiversity, as well as those of its partner L'Organisation des Nations unies pour l’éducation, la science et la culture, allowing participants to discover their commitments and engagements. At the center of the pavilion is the visual and sound artwork WITHER by Thijs Biersteker - the first sculpture that reacts to real-time data on deforestation.
Lancôme entrusted A.D.R with the production of the new scenography of their flagship store on the Champs Elysées. The agency accompanied the brand in the eco-production of the decorations and merchandising elements according to the CSR criteria of the L'Oréal group.
For the launch of Givenchy Beauty's new Eau de toilette Gentleman, A.D.R designed and produced the social media content for the brand's social networks based on the production of a monumental fresco of Hubert de Givenchy in the Marais in Paris.
Within the context of a visibility program for the Hennessy Paradis Imperial brand, we designed and produced a custom-made window display in one of the galleries of the Ritz Paris Hotel.
As part of the launch of a membership program with the Palace La Réserve Paris, we designed and produced a custom-made cabinet in “Le Fumoir”. The furniture offers secure lockers to members to store their alcohol bottles while promoting the Hennessy Paradis brand through a window display.
A new generation of virtual platform that we started to design a year ago. Our aim : Create a virtual showroom that offers a fluid user journey in an immersive environment, fully customizable according to the brands. A new global approach for brand strategy, e-commerce, consumer experience and brand content.
Our solution was a 360° projection on fabric of a fictional city skyline along with motion design combining performance art with synchronized music. Performers, a live band and an augmented-reality boxing match provided entertainment during the dinner and further enhanced this enchanting event.
For the annual party of Pernod Ricard's Innovation Group, A.D.R. created a concept around the requested theme of "Central Park." The decor and setting included nearly 10,000 square feet of real grass, about fifty 16-foot trees, food trucks and a variety of exceptional performances.
Every summer, the legendary Parisian jewelry brand presents its new collections at a prestigious evening. For the last eight years, A.D.R. has been retained to choose a location and staging concept to align with the new collection's theme.
Our goal with this project was to surprise and amaze guests for this 40-year anniversary celebration. Place de la Castre was chosen for its strategic location, intricate layout and breathtaking views over Cannes bay. The entrance set the tone for the evening with soft light from 800 candles welcoming guests. Further in, the emotive experience was continued by motion design projections on fabric, accompanied by an original soundtrack performed live by a classical pianist.
This event for Pernod Ricard's Innovation Group was built around a strong theme: "space." The immersive setting—with alien characters and other-worldly designs—transported some 500 guests to another planet.
We created and managed a bilingual team to welcome and host guests of the luxury jewelry brand. Their personalized program included a dinner at a location chosen by the agency and a preview of the brand's new collection.
This was an unusual challenge in one of Monaco's legendary establishments. Our mandate was to create the Dom Pérignon Suite at Hotel de Paris and ensure guests enjoyed an unforgettable experience in what was renamed the P2 Suite for three months.
The design of differents areas, showroom, plenary and laboratory to highlight L'Oréal Paris’ innovations.Journalists and influencers from 4 continents came for the first edition of the Hair Summit.
The Ice House
A pop-up store in Paris was chosen to be "La Maison du Glaçon"—a concept and claim around the secrets of ice. It included an original theme centered on a bottle trapped inside ice. A digital strategy tie-in prior to opening was designed in synergy with a street marketing campaign on Beaubourg esplanade.
Our talented interior designers transformed a lounge in the Carlton Hotel for MEC at the Cannes Lions International Festival of Creativity. This "boho-chic" lounge was used by MEC for all its meetings during the festival: masterclasses, conferences, one-on-ones and, of course, cocktails!
A.D.R. again created a lounge in the Carlton Hotel for MEC during the Cannes Lions International Festival of Creativity, this time based on a Miami theme, which included artistic and geometric designs on the walls, and an original "doodle" on the ceiling.
The Louvre was the venue for a private event for one of its patrons, a fund management company. We adopted a spring theme for this exclusive event celebrating the company's 15-year anniversary.The project included a reimagining of French formal gardens through the lens of the painter Werner. A considerable challenge for us was to plant hundreds of tulips that would flower on the day of the event.
A.D.R. decorated an entire beach reserved exclusively for this iconic brand's private event. Dior wanted images to be displayed on a huge water screen in the sea, a project that took three days to set up. The 200 VIPs present were treated to a breathtaking projection show and evening.
We built a temporary structure for three elegant dinners for 30 guests each night, celebrating the Champagne brand's exceptional vintages. Intricate lighting and minimalist design were used to enhance each event.
A.D.R designed and produced La Plage du CNC. The unique address of the Centre National Du Cinéma dedicated to conference and panel discussion during the CannesFilm Festival.
Since 2011 A.D.R. has been the agency of choice for production of a pop-up club at the Cannes Film Festival. This highly technical project constantly evolves to achieve its goal of ensuring the club is "The Place to Be." We use the best technicians and artisans to set up and isolate over 9,000 square feet on the roof of the JW Marriott hotel.
The private club Madame Monsieur is the favorite spot for night owls during the Cannes Film Festival. On the rooftops of Le Studio Cannes, A.D.R has created an arty and glamorous atmosphere that has seduced festival-goers since 2015.
Since 20002. We are proud to have fostered a true partnership with the largest and most beautiful private beach on the Croisette. Each year, A.D.R.'s design studio looks to current trends and reinvents the 8,600-square-foot covered area. There is a lounge, a media area, offices and showrooms for actors, directors and producers from all over the world.
For the 71st Festival de Cannes, L’Oréal Paris created the « Worth It Show ». From design conception to production, A.D.R created a powerful brand identity venue on the Martinez Beach included creative setting, a beauty pop-up store and a TV set for dailies live stream.
With the objective to bring out a brand identity in Station F the biggest start-up incubator in the world, ADR has designed and created the L’Oreal space which will host about 20 « Beauty » startups with strong potential.
During the 71st edition of Cannes Film Festival, the agency designed the Yves Saint Laurent Beauté suite into the Hôtel Majestic Barrière. The layout and scenography have contributed to the glamorous atmosphere of this beauty parenthesis.
Official partner of the Cannes Film Festival for more than 10 years, Orange offers each year the most beautiful festival’s party. Justice, The Blaze. Orange turned to A.D.R. to produce a memorable event.
Every year in July, the most beautiful mansion in Cap d'Antibes was chosen by the Eyewear division of the Kering group for its new products launch. A.D.R. was hired to decorate these huge spaces and to implement a 3 weeks VIP Treatment program for the brand's international guests.
Our mandate was to reinterpret the codes and values of whiskey for the brand's new Chivas Ultis blended Scotch. Guests discovered the product via an immersive experience that played with sights and sounds. The environment, combining immersive video and customized furniture, created a blend of sensations in line with the whiskey's qualities.
Design and production of the Mediacom venue during Cannes Lions 2019. Located on the 7th floor of the Martinez Hotel, the Mediacom suite is one of the place to be during this international advertising event.
L’Oréal’s staff party for more than 1600 people in their worldwide headquarters in Clichy. A space totally designed around the « Grease » Theme. Vintage clothes and accessories, a dance floor as a basketball court especially built for the event, also including a huge stage set up on the garden of the building.
For the third consecutive year, Wavemaker (WPP Group) trusted A.D.R to reinvent Le Salon La Côte in Carlton Hôtel into a pop and modern location for conference and meeting during the Cannes Lions.
Design and production of De Grisogono's presence during Cannes Film Festival 2019. Management of their presence at the Martinez Hotel including various events. Scenography, production and logistics of their gala dinner at the Eden Roc Hotel.
The brief for this project was clear to align with their campaign: "The blend on the roof."
Our challenge was how to fit 700 guests comfortably on a rooftop in Paris!
Our solution was a 360° projection on fabric of a fictional city skyline along with motion design combining performance art with synchronized music. Performers, a live band and an augmented-reality boxing match provided entertainment during the dinner and further enhanced this enchanting event
Thrilling influencers program in the streets of London to celebrate the launch of Givenchy beauty new pieces : L’Interdit perfume & Le Rouge Lipsticks collection.
Creation of an apartment dedicated to content creation for the APAC division of L’Oréal Paris. Installation of various settings to create different stages, and allow the creation of short movies for the social media channels. We managed the captation and production of the video contents. Design and production of the space.
Boucheron has trusted A.D.R to design the guidelines for the reopening cocktail of its stores. We worked on the variations of a Triumphant Nature to emphase the different spaces of the shops.
We planned and set up an exclusive space in a 9,000 square-foot building near the Croisette in Cannes to showcase the eyewear division. The various areas conceived included a front desk, showrooms and a roof top. Part of our mandate was also to reinterpret the conventional codes of luxury for two flagship brands: Cartier and Gucci.
Creation of a pop-up for Moët & Chandon, presenting its most premium Champagne called MCIII. We illustrated the arctic landscape’s theme, with a contemporary vision of the Icebergs.Guests were invited to enter an igloo to spend a cosy moment surrounded by this winter atmosphere. The event took place in the courtyard of the Royal Monceau Hotel, one of the most beautiful Palace in Paris.
For the second year in a row, A.D.R is in charge of the scenography and production of the L’Oréal Paris beach on the Croisette.A content factory which welcomed beauty experts, influencers and brand ambassadors.A blend of tutorials advices and content production.
Concept, design, logistics and production of the Press launch of Valentino's fragrance in Roma. The press was invited to discover what makes the essence of the new fragrance by Valentino through a concept « Born in Roma » which allowed to discover in an unique way the origins of the brand in his hometown.
For the third time in a row, we hosted the VIP L’Oréal Gala Dinner during the TFWA, with a new location in an unexpected and exclusive venue : a Palm Tree park. We implemented a structure for more than 300 seated guests, in the middle of the palm trees with a warm and poetic light design.
Influencers trip for YSL Beauty in Marrakech. Conception and production of the complete program, to make guests discover their new fragrance : LIBRE. A trip in accordance with the theme of freedom, where guests had the opportunity to discover the wild side of Marrakech.
For the launch of their Lenny Kravitz Limited Editions, Dom Pérignon wanted to create their Shop-in-Shop at the Galeries Lafayette Haussmann. We designed the whole consumer journey and in-store digital activations. A complete brand activation.
During VIVATECHNOLOGY, A.D.R has accompanied L'Oréal in the creation of the concept and the design of its booth. A signature around the theme of "Limitless beauty" which highlighted its vision of the future of beauty and customer experience, fueled by voice, artificial intelligence and augmented reality. A bold concept and design that allowed visitors to immerse themselves in the future of beauty tech.
Creation of Showroom at the Centre Pompidou during Paris Fashion Week to connect french designers with Chinese brands. A collaboration between Bonjour Brand and Alibaba, through their e-commerce platform TMALL. 500 participants, 150 new products on display, 30 Chinese brands and 39 French designers.
We have enjoyed a close collaboration for several years with one of the most loyal sponsors of the Cannes Film Festival. We created a dedicated team to manage all the brand's guests and create a personalized schedule for each ambassador.