Projects

Design and production of L’Oréal Paris Scienceland in Bankgok.
Conceived in a futuristic approach of Paris, Science Land invite guests to take a walk through secret neighbourhoods of Paris where a gigantic molecule has wonderfully infiltrated and decorated the city.
This event showcases the innovations of the brand pioneering the beauty of the future, in a research-driven approach that uses gamification & engagement to massively spread L’Oréal Paris expertise.
300 KOL from the region playfully unveiled the secrets of skin science and beauty, strolling through imaginary Parisian spaces created in tribute to scientific innovations.

Design, production and hospitality program for Maison Margiela Fragrances content journey in Puglia for 40 international KOLs & retailers.

Cinema Premiere at the Grand Palais Immersif museum with 150 content creators and press.

Unveiling of the world’s first luxury vodka – Belvedere 10. Design of ‘The Apartment’ by Belvedere 10, a space where creative playfulness meets the pinnacle of refined elegance, atop the Mandarin Oriental Hotel.

Design and production of the launch party for Kilian Paris' new fragrance "Sunkissed Goddess" at the Cannes Film Festival.

Production of the Limonaia Urbana, concept of Barilla, in Paris. A pop-up store during 3 days at Café de l’Homme.

Exclusive supervision of events at Domaine de la Rose, Lancôme’s agricultural territory nestled in the Grasse hinterland.
A unique garden dedicated to the iconic rose and perfume plants, with the aim of preserving Grasse’s natural and cultural heritage.

Design and production of the TAG Heuer pavilion at the 2024 Watches and Wonders Exhibition.

Production of an eye-catching pop-up with a journey through the history of Hennessy and tasting of their iconic products to celebrate the Lunar New Year.

Align with the campaign “Together, we’re unstoppable” and based on creative direction of the Chinese Artist Yang Yongliang, an impressive dancing dragon was adorning the space, offering photo opportunities for guests.
To enhance interaction with the brand and increase the Chinese New Year festive and caring spirit, guests were invited to hung their dreams on a wish tree, with the traditional red envelop. Lucky winners will be selected by random, and see their wishes fulfilled by the spirits House.

Thélios - LVMH Eyewear Excellence - celebrated the opening of its Middle East subsidiary with an exclusive event at Dubai Opera House.

Production of Cartier pop-up activation displays for end of year celebration at Icon Siam Mall in Bangkok.

Chopard Gala Dinner held in Singapore with a scenography paying tribute to the Arts, the theme chosen by Caroline Scheufele during Cannes Film Festival.

Cartier Leathergood presentation in Paris, choreographed by Adrien Dantou, enhance with a culinary experience by Nhomade

Paris Fashion Week Party to celebrate the launch of the « Smoking Hot » fragrance by Kilian Paris.

5-days trip to discover Martell’s new collection in Paris and Cognac. Experiential tastings. Intimate dinner in the cellar master’s atelier. A 3-star gala dinner by chef Alexandre Mazzia with a complete show including video mapping, drone show, dance performance and fireworks.

Events management at the Domaine de la Rose, Lancôme’s olfactory house.
A setting in the Grasse hinterland dedicated to the history of the brand, which pays tribute to its agricultural and architectural heritage.

For the launch of the Bentayga EWB, focusing on its airline seat, Bentley wished to create a unique experience around wellness and wellbeing.
The agency created Bentley Wellnest, a cocoon experience blending new technology, data sensors, wellbeing trends and creative storytelling.
The guests were immersed in a moment with a tailor-made approach to wellness.
From a nutrition talk by a regional expert to a meditation session by one of the leading coach, guests relaxation datas where measured through connected watch.
Guests discovered their data collection and evolution thanks to an immersive projection of an artistic motion design generated by ai and AC3 studio, while relaxing in the unique Bentley airline seat.

In Singapore, for the Hennessy cognac house, A.D.R transformed an abandoned 19th-century colonial black and white house into a remodeled tasting room.
Inspired by the latest Paradis is on Earth campaign, whose creative guidelines blend the contemporary and the classical, we designed a scenographic cocktail around the haven of peace, like a prestigious interlude where guests could try out the house's spirits over a pairing cocktail.
Pianist Gabriel Hoe provided melodious accompaniment for the evening, composing a bespoke melody specifically for this launch.

To celebrate the launch of Kilian Paris' Can't Stop Loving You Fragrance, A.D.R, under the brand's artistic direction, designed an intimate evening on the iconic Carlton beach. This immersive evening immersed guests in a multi-sensory experience, where fragrances mingled with mixologists' creations.

Since thirteenth years, L’Oréal Paris partnered with A.D.R to manage their beauty ambassadors logistics during the 76th Cannes Film Festival. The agency also produced the official "Cinéma de Demain" dinner and the "Light On Women" award ceremony.

For the Krug Ambassades Voyage, A.D.R designed a customized trip for starred chefs who are friends of the house. For 3 days, a hundred epicurean guests lived to the rhythm of la dolce vita on the Amalfi Coast.
From Naples to Capri, this trip was an opportunity for the guests to enjoy a unique immersive experience, celebrating gastronomy and the Italian art of living, enhanced by the exceptional champagnes from the house of Krug.

For Lancaster, A.D.R recreated the laboratory of Eugène Frezzati, founder of the brand in Monaco. This authentic place amplifies the customer experience and offers content creators a timeless moment at the heart of the brand specialized in cosmetic care.

Continuing the pursuit of “beautés du monde” high jewellery exhibition produced by A.D.R in Bangkok, cartier host a high-end gala dinner in the Wat chai watthanaram, an iconic sacred temple which opened its doors to a private event for the very first time.

A.D.R designed a monumental scenography to embark 200 privileged guests into a memorable journey. Following an immersive path, guests walked through thai arches to discover the links between the house of cartier and Thailand. Between history & culture, style & know-how, they attended an unrivalled thai dance performance then enjoyed a jewellery show during an exclusive dinner.

A.D.R also created a panoramic light and sound show magnifying the temple and showcasing the creativity through tradition and modernity. The gala dinner ended with an exceptional private concert by the international artist Leona Lewis then a dance party with dj.

For Cartier, A.D.R recreated and staged the guidelines of the exhibition “beautés du monde” in Bangkok. This exclusive showcase of the legendary Maison presented its savoir-faire to a large audience (grand public, press, private guests).

In a given space, we’ve preserved and enhanced the customer experience and recaptured the codes and history thought by the artist Jaime Hayon.
The Siam Kempinski hotel was turned into an outstanding tribute to Cartier’s incredible source of inspiration and creation, working with specific shapes and exclusive high-end materials.
We emphasized the storytelling of the exhibition and allowed visitors to live the “beautés du monde” journey.

For the second year in a row, we designed and produced the TAG Heuer pavilion at the Watches and Wonders Fine Watchmaking Exhibition in Geneva. Our design is based on three pillars: an eye-catching avant-garde facade with a kinetic art piece made of shields in motion combined with a light design; a dedicated staging for the Carrera 60th anniversary; a premium hospitality area.

Paris Fashion Week private aftershow to announce the new collaboration between Moncler and Sacai.

Creation of a high end dinner at the 2 Michelin stars restaurant – Saint Pierre, by Emmanuel Stroobant.
ADR rethink the overall dinner space by creating an 11m long mirror wall, a bespoke photocall, and a 7m long table to accommodate the 24 VIP guests for this unique wine pairing dinner menu crafted by Emmanuel Stroobant.

During the 2022 Paris Photo Exhibition we produced the exhibition of the talented photographer Jean-Baptiste Huynh in a secret hôtel particulier.

The exhibition initiated by L’Oréal Group was followed by a talk between the photographer and the philosopher Raphael Enthoven.

For the End of Year, we have interpreted the artistic guidelines of the French jewelry house Cartier to create a festive pop-up store in one of the most prestigious mall of Kuala Lumpur.

A luxury case to present the iconic pieces of the house.

For the Martell cognac house, we left the world of the cellar and installed their pop-up store at Galeries Lafayette Mode and seduced a new, more feminine target and an Asian clientele keen on exclusivity.



Playing on the codes of the French art of living, exceptional bottles were displayed like lifestyle accessories, and as personal shoppers, advisors guided customers in an ultra-personalized experience.

High End dinner design and production for the L’Oréal Travel Retail division during the TFWA in Cannes.

During this privileged time, the division gathered every markets to celebrate l’Oréal vision: Beauty for all travelers.

An immersive journey in Scotland for over a hundred Krug ambassades.
We designed a bespoke trip to embark its guests into the refined maverick universe of the iconic champagne house.
3 days of rough luxury experiences highlighting Krug’s values and showcasing its cuvees all the while creating memorable moments of true connection in an authentic atmosphere.

For the « Red my Lips » activation during the Haute Couture Paris Fashion Week, we designed and produced a VIP dinner for L’Oréal US in a private premium venue in central Paris, Palais Vivienne.

20 guests discovered Nicolas Ouchenir, talented calligraphist and tasted a taylor-made dinner.

For the 12th consecutive year, the agency is accompanying L'Oréal Paris during the Cannes Film Festival. Program and management of all its muses, design and production of the scenography of the L'Oréal Paris suites dedicated to content production.

Jil Sander Parfums invited some happy few to discover the new edition of the Sun collection: Sunset.
In Ibiza for the Summer solstice, we designed a brand experience evolving around the Sun to reveal the notes of the new fragrance.
Enhanced with an aromachology workshop lived a 3 days trip reproducing the campaign codes.

A.D.R produced the dinner for the launch of the new Lady Gaga x Luminous label.
A cocktail party followed by a custom-made dinner in an exclusive venue, a luxury car collectors' parking lot under the Place Vendôme.
We designed an immersive black box to host a royal banquet using the codes and universe of Lady Gaga to unveal the Luminous label. We worked with dancers to entertain the guests.

A.D.R designed an ephemeral pop up beach on the Croisette to unveil the new fragrance Boss Unlimited.

Adding to the scenography a strong storyliving, the influencers invited could feel the freshness, key element of the fragrance.

An immersive cabin was produced with a water effect videobooth where a projection invites the visitors to dive into the scent world.

A.D.R produced a floating dinner during the Cannes Film Festival for Roberto Cavalli Parfums.

A pool of friends and family of the brand gathered around the influencer Karen Wazen for an intimate and glamourous moment.

A bespoke set up to promote in a elegant way the key fragrances of the brand.

A.D.R accompanied the return of Helena Rubinstein to the French market.
For its 120th anniversary, the agency designed an ephemeral institute for journalists and influencers invited by the brand.
In this immersive experience, the guests were able to participate in talks on beauty, benefit from tailor-made treatments thanks to a personalised diagnosis in the cabin and discover the brand's flagship ranges.

TAG Heuer has entrusted the A.D.R agency with the design and production of its pavilion in Geneva for the Watches and Wonders Fine Watchmaking exhibition.
An immersive universe showcasing the company's new products and DNA.

Ferrari entrusted A.D.R. with the promotion of the Roma model on its SEA markets.

The agency created a poly sensorial activation to discover the vehicle and its DNA turned around the Dolce Vita. A program designed as a giant teaser activating each of the senses as an analogy to the vehicle's various assets.

In charge of identifying and recruiting new customers, the agency set up a digital and print co-marketing campaign with the most influential media in each market.

Finally, we established a P2P influence campaign accompanied by the production of 5 films broadcasted with the partner media.

Promotion of the Roma Model on the SEA Markets for Ferrari. Poly sensorial discovery to recruit news consumers with the coverage of influent medias.

Martell entrusted A.D.R agency with the creation of its first pop-up store in France, at the Galeries Lafayette Haussmann, for the launch of its limited-edition Cordon Bleu Extra: Martell à Paris.
The agency worked alongside the cognac house to produce the entire pop up & designed a virtual experience on the Martell’s know-how and history.

For Cartier, A.D.R agency designed a private exhibition [SUR]NATUREL in Singapore. A scenography mixing the discovery of the Haute Joaillerie pieces and a dreamlike universe with the participation of the digital artist Paul Milinski.
The agency was in charge of the concept, design and artistic direction in order to propose a transfigured vision of nature.
Both an exhibition and a private experience, the brand's guests were invited to an immersive journey in a space inspired by the supernatural beauty of the collection.

At IUCN congress, A.D.R designed LVMH pavilion as a museum. Our design showcases LVMH and its Houses initiatives for biodiversity, as well as those of its partner L'Organisation des Nations unies pour l’éducation, la science et la culture, allowing participants to discover their commitments and engagements. At the center of the pavilion is the visual and sound artwork WITHER by Thijs Biersteker - the first sculpture that reacts to real-time data on deforestation.

Lancôme entrusted A.D.R with the production of the new scenography of their flagship store on the Champs Elysées. The agency accompanied the brand in the eco-production of the decorations and merchandising elements according to the CSR criteria of the L'Oréal group.

For the launch of Givenchy Beauty's new Eau de toilette Gentleman, A.D.R designed and produced the social media content for the brand's social networks based on the production of a monumental fresco of Hubert de Givenchy in the Marais in Paris.

Our solution was a 360° projection on fabric of a fictional city skyline along with motion design combining performance art with synchronized music. Performers, a live band and an augmented-reality boxing match provided entertainment during the dinner and further enhanced this enchanting event.

For the annual party of Pernod Ricard's Innovation Group, A.D.R. created a concept around the requested theme of "Central Park." The decor and setting included nearly 10,000 square feet of real grass, about fifty 16-foot trees, food trucks and a variety of exceptional performances.

Every summer, the legendary Parisian jewelry brand presents its new collections at a prestigious evening. For the last eight years, A.D.R. has been retained to choose a location and staging concept to align with the new collection's theme.

Our goal with this project was to surprise and amaze guests for this 40-year anniversary celebration. Place de la Castre was chosen for its strategic location, intricate layout and breathtaking views over Cannes bay. The entrance set the tone for the evening with soft light from 800 candles welcoming guests. Further in, the emotive experience was continued by motion design projections on fabric, accompanied by an original soundtrack performed live by a classical pianist. 

This event for Pernod Ricard's Innovation Group was built around a strong theme: "space." The immersive setting—with alien characters and other-worldly designs—transported some 500 guests to another planet.

We created and managed a bilingual team to welcome and host guests of the luxury jewelry brand. Their personalized program included a dinner at a location chosen by the agency and a preview of the brand's new collection.

Our talented interior designers transformed a lounge in the Carlton Hotel for MEC at the Cannes Lions International Festival of Creativity. This "boho-chic" lounge was used by MEC for all its meetings during the festival: masterclasses, conferences, one-on-ones and, of course, cocktails!

A.D.R. decorated an entire beach reserved exclusively for this iconic brand's private event. Dior wanted images to be displayed on a huge water screen in the sea, a project that took three days to set up. The 200 VIPs present were treated to a breathtaking projection show and evening.

A.D.R designed and produced La Plage du CNC. The unique address of the Centre National Du Cinéma dedicated to conference and panel discussion during the CannesFilm Festival.

Since 2011 A.D.R. has been the agency of choice for production of a pop-up club at the Cannes Film Festival. This highly technical project constantly evolves to achieve its goal of ensuring the club is "The Place to Be." We use the best technicians and artisans to set up and isolate over 9,000 square feet on the roof of the JW Marriott hotel.

Since 20002. We are proud to have fostered a true partnership with the largest and most beautiful private beach on the Croisette. Each year, A.D.R.'s design studio looks to current trends and reinvents the 8,600-square-foot covered area. There is a lounge, a media area, offices and showrooms for actors, directors and producers from all over the world.

For the 71st Festival de Cannes, L’Oréal Paris created the « Worth It Show ». From design conception to production, A.D.R created a powerful brand identity venue on the Martinez Beach included creative setting, a beauty pop-up store and a TV set for dailies live stream.

Official partner of the Cannes Film Festival for more than 10 years, Orange offers each year the most beautiful festival’s party. Justice, The Blaze. Orange turned to A.D.R. to produce a memorable event.

Every year in July, the most beautiful mansion in Cap d'Antibes was chosen by the Eyewear division of the Kering group for its new products launch. A.D.R. was hired to decorate these huge spaces and to implement a 3 weeks VIP Treatment program for the brand's international guests.

The brief for this project was clear to align with their campaign: "The blend on the roof."
Our challenge was how to fit 700 guests comfortably on a rooftop in Paris!
Our solution was a 360° projection on fabric of a fictional city skyline along with motion design combining performance art with synchronized music. Performers, a live band and an augmented-reality boxing match provided entertainment during the dinner and further enhanced this enchanting event

Thrilling influencers program in the streets of London to celebrate the launch of Givenchy beauty new pieces : L’Interdit perfume & Le Rouge Lipsticks collection. 

We planned and set up an exclusive space in a 9,000 square-foot building near the Croisette in Cannes to showcase the eyewear division. The various areas conceived included a front desk, showrooms and a roof top. Part of our mandate was also to reinterpret the conventional codes of luxury for two flagship brands: Cartier and Gucci.

Concept, design, logistics and production of the Press launch of Valentino's fragrance in Roma. The press was invited to discover what makes the essence of the new fragrance by Valentino through a concept « Born in Roma » which allowed to discover in an unique way the origins of the brand in his hometown.

For the third time in a row, we hosted the VIP L’Oréal Gala Dinner during the TFWA, with a new location in an unexpected and exclusive venue : a Palm Tree park. We implemented a structure for more than 300 seated guests, in the middle of the palm trees with a warm and poetic light design.

Influencers trip for YSL Beauty in Marrakech. Conception and production of the complete program, to make guests discover their new fragrance : LIBRE. A trip in accordance with the theme of freedom, where guests had the opportunity to discover the wild side of Marrakech.

For the launch of their Lenny Kravitz Limited Editions, Dom Pérignon wanted to create their Shop-in-Shop at the Galeries Lafayette Haussmann. We designed the whole consumer journey and in-store digital activations. A complete brand activation.

During VIVATECHNOLOGY, A.D.R has accompanied L'Oréal in the creation of the concept and the design of its booth. A signature around the theme of "Limitless beauty" which highlighted its vision of the future of beauty and customer experience, fueled by voice, artificial intelligence and augmented reality. A bold concept and design that allowed visitors to immerse themselves in the future of beauty tech.

Creation of Showroom at the Centre Pompidou during Paris Fashion Week to connect french designers with Chinese brands. A collaboration between Bonjour Brand and Alibaba, through their e-commerce platform TMALL. 500 participants, 150 new products on display, 30 Chinese brands and 39 French designers.

We have enjoyed a close collaboration for several years with one of the most loyal sponsors of the Cannes Film Festival. We created a dedicated team to manage all the brand's guests and create a personalized schedule for each ambassador.