Lancôme entrusted A.D.R with the production of the new scenography of their flagship store on the Champs Elysées. The agency accompanied the brand in the eco-production of the decorations and merchandising elements according to the CSR criteria of the L'Oréal group.
Our favourites projects
For the launch of Givenchy Beauty's new Eau de toilette Gentleman, A.D.R designed and produced the social media content for the brand's social networks based on the production of a monumental fresco of Hubert de Givenchy in the Marais in Paris.
Within the context of a visibility program for the Hennessy Paradis Imperial brand, we designed and produced a custom-made window display in one of the galleries of the Ritz Paris Hotel.
As part of the launch of a membership program with the Palace La Réserve Paris, we designed and produced a custom-made cabinet in “Le Fumoir”. The furniture offers secure lockers to members to store their alcohol bottles while promoting the Hennessy Paradis brand through a window display.
A new generation of virtual platform that we started to design a year ago. Our aim : Create a virtual showroom that offers a fluid user journey in an immersive environment, fully customizable according to the brands. A new global approach for brand strategy, e-commerce, consumer experience and brand content.
Our solution was a 360° projection on fabric of a fictional city skyline along with motion design combining performance art with synchronized music. Performers, a live band and an augmented-reality boxing match provided entertainment during the dinner and further enhanced this enchanting event.
For the annual party of Pernod Ricard's Innovation Group, A.D.R. created a concept around the requested theme of "Central Park." The decor and setting included nearly 10,000 square feet of real grass, about fifty 16-foot trees, food trucks and a variety of exceptional performances.
Every summer, the legendary Parisian jewelry brand presents its new collections at a prestigious evening. For the last eight years, A.D.R. has been retained to choose a location and staging concept to align with the new collection's theme.
Our goal with this project was to surprise and amaze guests for this 40-year anniversary celebration. Place de la Castre was chosen for its strategic location, intricate layout and breathtaking views over Cannes bay. The entrance set the tone for the evening with soft light from 800 candles welcoming guests. Further in, the emotive experience was continued by motion design projections on fabric, accompanied by an original soundtrack performed live by a classical pianist.
This event for Pernod Ricard's Innovation Group was built around a strong theme: "space." The immersive setting—with alien characters and other-worldly designs—transported some 500 guests to another planet.
We created and managed a bilingual team to welcome and host guests of the luxury jewelry brand. Their personalized program included a dinner at a location chosen by the agency and a preview of the brand's new collection.
This was an unusual challenge in one of Monaco's legendary establishments. Our mandate was to create the Dom Pérignon Suite at Hotel de Paris and ensure guests enjoyed an unforgettable experience in what was renamed the P2 Suite for three months.
The design of differents areas, showroom, plenary and laboratory to highlight L'Oréal Paris’ innovations.Journalists and influencers from 4 continents came for the first edition of the Hair Summit.
The Ice House
A pop-up store in Paris was chosen to be "La Maison du Glaçon"—a concept and claim around the secrets of ice. It included an original theme centered on a bottle trapped inside ice. A digital strategy tie-in prior to opening was designed in synergy with a street marketing campaign on Beaubourg esplanade.
Our talented interior designers transformed a lounge in the Carlton Hotel for MEC at the Cannes Lions International Festival of Creativity. This "boho-chic" lounge was used by MEC for all its meetings during the festival: masterclasses, conferences, one-on-ones and, of course, cocktails!
A.D.R. again created a lounge in the Carlton Hotel for MEC during the Cannes Lions International Festival of Creativity, this time based on a Miami theme, which included artistic and geometric designs on the walls, and an original "doodle" on the ceiling.
The Louvre was the venue for a private event for one of its patrons, a fund management company. We adopted a spring theme for this exclusive event celebrating the company's 15-year anniversary.The project included a reimagining of French formal gardens through the lens of the painter Werner. A considerable challenge for us was to plant hundreds of tulips that would flower on the day of the event.
A.D.R. decorated an entire beach reserved exclusively for this iconic brand's private event. Dior wanted images to be displayed on a huge water screen in the sea, a project that took three days to set up. The 200 VIPs present were treated to a breathtaking projection show and evening.
We built a temporary structure for three elegant dinners for 30 guests each night, celebrating the Champagne brand's exceptional vintages. Intricate lighting and minimalist design were used to enhance each event.
A.D.R designed and produced La Plage du CNC. The unique address of the Centre National Du Cinéma dedicated to conference and panel discussion during the CannesFilm Festival.
Since 2011 A.D.R. has been the agency of choice for production of a pop-up club at the Cannes Film Festival. This highly technical project constantly evolves to achieve its goal of ensuring the club is "The Place to Be." We use the best technicians and artisans to set up and isolate over 9,000 square feet on the roof of the JW Marriott hotel.
The private club Madame Monsieur is the favorite spot for night owls during the Cannes Film Festival. On the rooftops of Le Studio Cannes, A.D.R has created an arty and glamorous atmosphere that has seduced festival-goers since 2015.
Since 20002. We are proud to have fostered a true partnership with the largest and most beautiful private beach on the Croisette. Each year, A.D.R.'s design studio looks to current trends and reinvents the 8,600-square-foot covered area. There is a lounge, a media area, offices and showrooms for actors, directors and producers from all over the world.
For the 71st Festival de Cannes, L’Oréal Paris created the « Worth It Show ». From design conception to production, A.D.R created a powerful brand identity venue on the Martinez Beach included creative setting, a beauty pop-up store and a TV set for dailies live stream.
With the objective to bring out a brand identity in Station F the biggest start-up incubator in the world, ADR has designed and created the L’Oreal space which will host about 20 « Beauty » startups with strong potential.
During the 71st edition of Cannes Film Festival, the agency designed the Yves Saint Laurent Beauté suite into the Hôtel Majestic Barrière. The layout and scenography have contributed to the glamorous atmosphere of this beauty parenthesis.
Official partner of the Cannes Film Festival for more than 10 years, Orange offers each year the most beautiful festival’s party. Justice, The Blaze. Orange turned to A.D.R. to produce a memorable event.
Every year in July, the most beautiful mansion in Cap d'Antibes was chosen by the Eyewear division of the Kering group for its new products launch. A.D.R. was hired to decorate these huge spaces and to implement a 3 weeks VIP Treatment program for the brand's international guests.
Our mandate was to reinterpret the codes and values of whiskey for the brand's new Chivas Ultis blended Scotch. Guests discovered the product via an immersive experience that played with sights and sounds. The environment, combining immersive video and customized furniture, created a blend of sensations in line with the whiskey's qualities.
Design and production of the Mediacom venue during Cannes Lions 2019. Located on the 7th floor of the Martinez Hotel, the Mediacom suite is one of the place to be during this international advertising event.
L’Oréal’s staff party for more than 1600 people in their worldwide headquarters in Clichy. A space totally designed around the « Grease » Theme. Vintage clothes and accessories, a dance floor as a basketball court especially built for the event, also including a huge stage set up on the garden of the building.
For the third consecutive year, Wavemaker (WPP Group) trusted A.D.R to reinvent Le Salon La Côte in Carlton Hôtel into a pop and modern location for conference and meeting during the Cannes Lions.
Design and production of De Grisogono's presence during Cannes Film Festival 2019. Management of their presence at the Martinez Hotel including various events. Scenography, production and logistics of their gala dinner at the Eden Roc Hotel.
The brief for this project was clear to align with their campaign: "The blend on the roof."
Our challenge was how to fit 700 guests comfortably on a rooftop in Paris!
Our solution was a 360° projection on fabric of a fictional city skyline along with motion design combining performance art with synchronized music. Performers, a live band and an augmented-reality boxing match provided entertainment during the dinner and further enhanced this enchanting event
Thrilling influencers program in the streets of London to celebrate the launch of Givenchy beauty new pieces : L’Interdit perfume & Le Rouge Lipsticks collection.
Creation of an apartment dedicated to content creation for the APAC division of L’Oréal Paris. Installation of various settings to create different stages, and allow the creation of short movies for the social media channels. We managed the captation and production of the video contents. Design and production of the space.
Boucheron has trusted A.D.R to design the guidelines for the reopening cocktail of its stores. We worked on the variations of a Triumphant Nature to emphase the different spaces of the shops.
We planned and set up an exclusive space in a 9,000 square-foot building near the Croisette in Cannes to showcase the eyewear division. The various areas conceived included a front desk, showrooms and a roof top. Part of our mandate was also to reinterpret the conventional codes of luxury for two flagship brands: Cartier and Gucci.
Creation of a pop-up for Moët & Chandon, presenting its most premium Champagne called MCIII. We illustrated the arctic landscape’s theme, with a contemporary vision of the Icebergs.Guests were invited to enter an igloo to spend a cosy moment surrounded by this winter atmosphere. The event took place in the courtyard of the Royal Monceau Hotel, one of the most beautiful Palace in Paris.
For the second year in a row, A.D.R is in charge of the scenography and production of the L’Oréal Paris beach on the Croisette.A content factory which welcomed beauty experts, influencers and brand ambassadors.A blend of tutorials advices and content production.
Concept, design, logistics and production of the Press launch of Valentino's fragrance in Roma. The press was invited to discover what makes the essence of the new fragrance by Valentino through a concept « Born in Roma » which allowed to discover in an unique way the origins of the brand in his hometown.
For the third time in a row, we hosted the VIP L’Oréal Gala Dinner during the TFWA, with a new location in an unexpected and exclusive venue : a Palm Tree park. We implemented a structure for more than 300 seated guests, in the middle of the palm trees with a warm and poetic light design.
Influencers trip for YSL Beauty in Marrakech. Conception and production of the complete program, to make guests discover their new fragrance : LIBRE. A trip in accordance with the theme of freedom, where guests had the opportunity to discover the wild side of Marrakech.
For the launch of their Lenny Kravitz Limited Editions, Dom Pérignon wanted to create their Shop-in-Shop at the Galeries Lafayette Haussmann. We designed the whole consumer journey and in-store digital activations. A complete brand activation.
During VIVATECHNOLOGY, A.D.R has accompanied L'Oréal in the creation of the concept and the design of its booth. A signature around the theme of "Limitless beauty" which highlighted its vision of the future of beauty and customer experience, fueled by voice, artificial intelligence and augmented reality. A bold concept and design that allowed visitors to immerse themselves in the future of beauty tech.
Creation of Showroom at the Centre Pompidou during Paris Fashion Week to connect french designers with Chinese brands. A collaboration between Bonjour Brand and Alibaba, through their e-commerce platform TMALL. 500 participants, 150 new products on display, 30 Chinese brands and 39 French designers.
We have enjoyed a close collaboration for several years with one of the most loyal sponsors of the Cannes Film Festival. We created a dedicated team to manage all the brand's guests and create a personalized schedule for each ambassador.