L’ORÉAL PARIS SCIENCELAND
Design and production of L’Oréal Paris Scienceland in Bankgok.
Conceived in a futuristic approach of Paris, Science Land invite guests to take a walk through secret neighbourhoods of Paris where a gigantic molecule has wonderfully infiltrated and decorated the city.
This event showcases the innovations of the brand pioneering the beauty of the future, in a research-driven approach that uses gamification & engagement to massively spread L’Oréal Paris expertise.
300 KOL from the region playfully unveiled the secrets of skin science and beauty, strolling through imaginary Parisian spaces created in tribute to scientific innovations.