L’Oréal travel retail
Our goal with this project was to surprise and amaze guests for this 40-year anniversary celebration. Place de la Castre was chosen for its strategic location, intricate layout and breathtaking views over Cannes bay. The entrance set the tone for the evening with soft light from 800 candles welcoming guests. Further in, the emotive experience was continued by motion design projections on fabric, accompanied by an original soundtrack performed live by a classical pianist.