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Hugo Boss Parfums
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Hugo Boss Parfums

A.D.R designed an ephemeral pop up beach on the Croisette to unveil the new fragrance Boss Unlimited.

Adding to the scenography a strong storyliving, the influencers invited could feel the freshness, key element of the fragrance.

An immersive cabin was produced with a water effect videobooth where a projection invites the visitors to dive into the scent world.

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