Production of an eye-catching pop-up with a journey through the history of Hennessy and tasting of their iconic products to celebrate the Lunar New Year.

Align with the campaign “Together, we’re unstoppable” and based on creative direction of the Chinese Artist Yang Yongliang, an impressive dancing dragon was adorning the space, offering photo opportunities for guests.
To enhance interaction with the brand and increase the Chinese New Year festive and caring spirit, guests were invited to hung their dreams on a wish tree, with the traditional red envelop. Lucky winners will be selected by random, and see their wishes fulfilled by the spirits House.