FERRARI

MALAYSIA_SINGAPORE_SOUTH KOREA_INDONESIA_THAILAND _ 2021 / 2022

Ferrari entrusted A.D.R. with the promotion of the Roma model on its SEA markets.

The agency created a poly sensorial activation to discover the vehicle and its DNA turned around the Dolce Vita. A program designed as a giant teaser activating each of the senses as an analogy to the vehicle's various assets.

In charge of identifying and recruiting new customers, the agency set up a digital and print co-marketing campaign with the most influential media in each market.

Finally, we established a P2P influence campaign accompanied by the production of 5 films broadcasted with the partner media.

Promotion of the Roma Model on the SEA Markets for Ferrari. Poly sensorial discovery to recruit news consumers with the coverage of influent medias.

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