Ferrari entrusted A.D.R. with the promotion of the Roma model on its SEA markets.
The agency created a poly sensorial activation to discover the vehicle and its DNA turned around the Dolce Vita. A program designed as a giant teaser activating each of the senses as an analogy to the vehicle's various assets.
In charge of identifying and recruiting new customers, the agency set up a digital and print co-marketing campaign with the most influential media in each market.
Finally, we established a P2P influence campaign accompanied by the production of 5 films broadcasted with the partner media.
Promotion of the Roma Model on the SEA Markets for Ferrari. Poly sensorial discovery to recruit news consumers with the coverage of influent medias.