For the launch of the Bentayga EWB, focusing on its airline seat, Bentley wished to create a unique experience around wellness and wellbeing.
The agency created Bentley Wellnest, a cocoon experience blending new technology, data sensors, wellbeing trends and creative storytelling.
The guests were immersed in a moment with a tailor-made approach to wellness.
From a nutrition talk by a regional expert to a meditation session by one of the leading coach, guests relaxation datas where measured through connected watch.
Guests discovered their data collection and evolution thanks to an immersive projection of an artistic motion design generated by ai and AC3 studio, while relaxing in the unique Bentley airline seat.