Using the key elements of its public exhibition Anatomy of Beauty, the ADR agency developed for Vacheron Constantin in Singapore an immersion in the Swiss brand by presenting the flagship mechanisms developed over time but also the company's appetite for art and design.

We implemented immersive spaces promoting Instagrammability such as selfies stations around the brand's symbol cross, interactive scenographies around the watchmaking style and complexities as well as a digital artwork developed with the City Shake studio to illustrate the passage of time.