Corporate social responsibility
Since 2018, A.D.R. agency has been moving towards a more responsible management.
With this in mind, we have raised the awareness of the agency’s talents in order to reduce their environmental impact as much as possible and by increasing virtuous actions;
By working with sensitive and committed service providers, A.D.R. is committed to developing a positive impact on society and to virtuously improving events for a better respect of the environment.
Our objective is to contribute to a more responsible event industry, and we have decided to use our skills to demonstrate that our commitment is real.
Discover our full commitment in the charter, available for free download.
RSE Projects
Female Quotient
During the Cannes Film Festival, the agency invited the American association The Female Quotient to the Majestic beach.
During the two-week event celebrating the film industry, The Female Quotient deployed its format: The Equality Lounge to raise awareness of their cause among opinion leaders in the entertainment industry: gender parity and equal opportunities in the professional sectors.
The program included talks, masterclasses, celebrity interviews and micro-talks from festival-goers to raise awareness about issues related to social justice and racial equality.
PARFUMS CHRISTIAN DIOR
We designed and produced two-days event for the Sustainability team at the Château de la Colle Noire, beloved home of Christian Dior. The objective was to work and reflect on the development of Parfums Christian Dior’s sustainability strategy.
RUCHES
Within the context of our heritage preservation program and to make our clients aware of our territorial anchorage, the A.D.R agency sponsors beehives with the support of Philippe, an independent beekeeper.
In 2021, 180 000 bees will be hosted in A.D.R. hives.
This year, 300 000 bees are transhumant in the hinterland of Cannes.
The honey harvested will be presented to a hundred or so of the agency’s historical clients as an end-of-year thank you.
REPORTERS SANS FRONTIERES X BO CONCEPT
During all the Cannes Festival, the agency A.D.R exposed an Imola Armchair of its partner BO Concept on the Majestic beach.
This emblematic chair was signed by all the actors, directors and personalities passing by on the Majestic Beach.
From Mads Mikkelsen to Jane Campio, including Diane Kruger, Jeremy Renner, Naomi Kawase, Vincent Lindon, Margot Robbie or Robin Campillo, more than 60 celebrities have mobilized for the benefit of Reporters Without Borders to defend the rights of journalists around the world.
With the complicity of Bo Concept, this unique chair signed by the talents present in Cannes was sold at auction.
MAISON DE LA GARE
For “le Noël des Talibés”, A.D.R accompanied a colleague with a donation to Maison de la Gare.
This association, founded in 2007 by a group of ten Senegalese, works tirelessly to improve the living conditions of Talibés in Senegal. With Elodie, they embody the spirit of solidarity towards disadvantaged children at the most critical time of the year.
Through this contribution, we wanted to bring joy and hope to the children, as a reflection of our values where caring, conviviality and sharing are mandatory.
IMAGIN FOR MARGO
The association Imagine for MArgo – children without cancer – takes advantage of the showcase offered by the A.D.R. Agency at the Cannes Film Festival to raise awareness among stars and the general public for the cause of children with cancer.
On the Majestic beach managed by the agency, an Imola armchair offered by Bo Concept welcomes the signatures of all the talents passing by, armchair sold at auction for the benefit of the association to finance the medical research against children’s cancer.
The agency went to meet Song Kang Ho, Pedro Almodovar, Antonio Banderas, the Dardenne brothers, Patricio Guzman or Chloe Sevigny and many others to collect as many signatures as possible.
MARTELL
The agency created a pop-up store in Galeries Lafayette to introduce the Martell edition in Paris.
The decorations of the pop-up store were dismantled and reused in the Martell boutique, on its historical site in Cognac. The space was also subjected to a carbon footprint assessment to calculate its overall impact. This assessment, carried out with a specialized firm, takes into account manufacturing, energy consumption, travel and transport, waste and so-called digital emissions (emails, videoconferencing, etc.).
ROSAÉ
A.D.R designed and produced the first ecofriendly pop up at BHV for the French sustainable fashion brand Rosaé.
Rosaé was created by the influencer @theworkinggirl.
